As an experienced Financial Adviser, I get asked this all the time.
And, you may find my answer ultra-boring.
But I like investments that have seen the term of several prime-ministerships, where future returns are not predicated on stories and where leakages such as tax and costs are minimised.
As an investor with a 10+ year timeframe for investment an index fund is an absolute winner for mine.
With a small deposit my investment provides me with an exposure to the top 200 companies in the Australian share market (the ASX200).
Rather than placing my dreams on the prospects of a few shares, I have the confidence in the knowledge that my investment is delivering true and transparent share market performance.